SELECTED WORKS | 2018
Town Shoes for DSW
All information here is my own and does not necessarily reflect the views of DSW.
As one of two UI designers working on the responsive web-based redesign, I contributed appealing, on-brand visual components while considering best practices for an e-commerce experience. Please take a look at a sampling of my contributions below.
MY ROLE
Co-UI designer
COMPANY
Town Shoes for DSW (Note: Town Shoes is now a discontinued brand within the DSW family)
USERS
Shoe aficionados, loyal users, and new users alike
PLATFORMS
Responsive Web
Before
After
BEFORE
Checkout
While the UI was minimal, outdated styling and high interaction costs made the old checkout clunky and dated. With the redesign, we made sure more information was accessible and easily editable throughout the checkout process, while maintaining a sleek and trustworthy interface.
BEFORE
Modals
We leveraged modals to enable customers to get to their information more quickly while keeping them in the context of their overall journey. Dated brand colors were replaced by colorful imagery to better showcase the brand.
